Seller's Guide

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent  and this easy to follow  guide, you can smoothly complete the process. Following these steps  will help you prepare so you can get organized and sell your home for  the best price possible.​​​​​​​

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your realtor once you choose one so he or she can adjust your selling price accordingly.

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Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

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Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

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Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

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Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

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Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

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Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

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Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your realtor to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

WHAT OUR CLIENTS SAY
We had been in our house for so long and gotten it to just how we liked it but our family had more than doubled so it was time to let our beloved home go and find something that could contain our growing bunch. I had met Randy and decided to ask for his help in selling our house. He gave us really good advice and helped us get our house ready to sell. I loved that we discussed this and had an opportunity...

— Abbie

WHAT OUR CLIENTS SAY
We are glad that we choose Randy as our real estate agent. We felt like we were Randy's number one priority the entire time that we were working with him. He was patient with us even when it took us a long time to find the right home. We never felt rushed to choose a home that was not right for us. Randy truly wanted what was best for our family. This is the third home that we have purchased. It was by ...

— Buyer

WHAT OUR CLIENTS SAY
Randy was a huge help to my sister and I as we sold my mother's house after her passing. It was a particularly challenging situation, in part because we were dealing with a pending foreclosure, but Randy helped us navigate every step of the process. Myself, in particular, as I was a first-time seller (out of state, no less) and had very little understanding of how things worked, but he always took the ti...

— Kara G.

WHAT OUR CLIENTS SAY
Our last time buying experience was a horrible one. When we decided to start looking for another one this time, we were understandably nervous. When we met Randy in person for the first time though, we immediately clicked! Randy is professional yet down-to-earth and really cares about his clients! Even though buying and selling during COVID, Randy worked hard to help us get the best price for our home an...

— Robyn G.

WHAT OUR CLIENTS SAY
Randy is the absolute best to work with, and we'll never use anyone else as our agent. He has sold 2 houses for us and helped us purchase 3 homes, and he always comes through for us. Randy's years of experience make him incredibly knowledgeable and wise as an agent. He has good rapport in Denver and Colorado and he's very connected to and knows many people that you'll need throughout the process. He also...

— Megan A.

WHAT OUR CLIENTS SAY
Randy was recommended to us and he was a pleasure to work with. He was incredibly quick to respond to any questions which were very helpful since we were working with him from out of state. He provided contacts for real estate attorneys for any legal questions we had. These people were also highly competent in providing the legal information we needed to know. Randy was courteous, caring, and extremely...

— Buyer

WHAT OUR CLIENTS SAY
Randy was such an amazing agent. We would definitely recommend him to anyone looking to buy or sell their home. He was there for us every step of the way. No matter what day or time, holidays, or vacations, he responded to our thoughts and questions. He was knowledgeable in everything and provided detailed additional information, just in case. He sent us an organized schedule of house hunting, explained ...

— Christina K.

WHAT OUR CLIENTS SAY
Randy has been amazing with the sale of my home. When my husband passed away suddenly I needed to sell my home quickly. When I met Randy he was professional, empathetic, and compassionate. He took his time explaining everything to me and was patient in answering my questions. His communication skills are phenomenal. When it was time to choose a buyer he spent a lot of time going over offers and helping m...

— Seller

WHAT OUR CLIENTS SAY
I had the great privilege of working with Randy as his manager at Lincoln College of New England. Randy is one of a kind in all aspects. I've never met someone more sincere, caring, or jovial. Randy truly goes through life with a smile with whatever he does. I was impressed by Randy's ability to communicate at all levels with people from all walks of life. I consider myself a better person to know Randy ...

— Deken W.

WHAT OUR CLIENTS SAY
Simply stated, Randy is the best. I’ve worked with him on a personal and business level for many years and his primary concern is the happiness of his clients. Randy will do whatever it takes to ensure his clients have the best chance at accomplishing whatever it is they set out for. I am so grateful to have made this connection early in my career. Everyone should be able to experience the care and effor...

— Rebecca C.

WHAT OUR CLIENTS SAY
Selling and buying my new home was such an amazing experience. Randy is super knowledgeable, professional, personable, and made us feel at easy through every step in the process. We were on a time crunch and Randy got our house sold in just days and for Top Dollar! I would recommend Randy to all my friends and family. Thank you again for making this process flawless!

— Stacie L.

WHAT OUR CLIENTS SAY
You are amazing! We are forever grateful for you and all you did to get to us to the finish line. we never would've made it without you! The care, Kindness, professionalism, hard work and patience that you consistently provided to us is beyond measure, and we cannot thank you enough. We are in our "dream-forever-home" thanks to you, Emmense love and gratitude.

— Scott & Kerri S.

WHAT OUR CLIENTS SAY
Randy Avila is an exceptional Real Estate Agent. He is so kind, genuine, professional, and caring. He goes the extra mile and is reliable. We had a few barriers throughout my buying process and he offered great professional advice, took charge with the seller's agents, and alleviated stress in a few tough situations. Randy Rocks!

— Jillian R.

WHAT OUR CLIENTS SAY
Randy helped immensely with analyzing the market and helping us to price our house optimally. We ended up getting ten offers and $20,000 over the asking price. We’ve worked with several real estate agents in past ventures and Randy’s attention to detail and customer focus is top-notch.

— The Anderson Family

WHAT OUR CLIENTS SAY
Randy provided us with exceptional service as he forged a tremendous partnership with my wife and I when we sold our house in Colorado. This was an emotional time for us as we were relocating to Pennsylvania thus stress levels were running extremely high.

— The Morey Family

WHAT OUR CLIENTS SAY
I find looking for a home a miserable process in general. However, Randy made it fun! I found myself missing Randy after closing, but he still swings by to check on us. His professionalism, friendliness and responsiveness made him awesome to work with.

— Doug Y.

WHAT OUR CLIENTS SAY
Randy was always approachable and there to answer questions patiently and in plain language. He was very easy to work with. He was honest. He guided us but made sure we were comfortable with our decisions. He kept checking in. A great relationship.

— Buyer & Seller

WHAT OUR CLIENTS SAY
You won't find an agent better than Randy. We've used him on several occasions. He knows the market, knows his clients and how to protect them through the buying and selling process and he is so easy to work with. Randy is simply the best!

— Kevin S.

WHAT OUR CLIENTS SAY
My wife and I were extremely fortunate to have Randy as our buying agent. Getting into the hyper-competitive Denver housing market to buy our fourth home was an intimidating prospect. Randy expertly navigated us through every step.

— Amber & Connor F.

WHAT OUR CLIENTS SAY
Randy Avila is a refreshing change from real estate as usual. My wife and I have bought and sold numerous properties over the years and have generally been dissatisfied with the real estate agents involved. Randy changed all that.

— The Mendoza's

WHAT OUR CLIENTS SAY
My wife and I started thinking selling our Cherry creek in January and also maybe buying a new place as well - depending on what we sold our townhouse for. We did a lot of researching to find the right agent.

— Bob & Nancy B.

WHAT OUR CLIENTS SAY
Randy was great! Very knowledgeable about the home buying process and the Denver market. He listened to what I wanted, liked, and disliked and was able to find me the perfect home.

— Sarah K.

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